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No More Guesswork: Master the Marketing Game

This program is designed to help entrepreneurs, marketers, and professionals master modern marketing strategies powered by AI, branding, and data management to ensure continuous sales growth.
Class types
Face-to-Face (F2F)
Remote Online Training (ROT)
Blended Learning

RM2500 RM1997

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By
Dr Radz Mohd
Level
Intermediate
Duration
2 Days

HRD Corp Claimable Course

Class types
Face-to-Face (F2F)
Remote Online Training (ROT)
Blended Learning

No More Guesswork: Master the Marketing Game is a comprehensive 2-day programme that equips entrepreneurs, marketers, and professionals with modern marketing strategies powered by data, branding, AI, and social media. Instead of relying on trial-and-error, participants will learn structured, proven approaches to understanding their market, positioning their brand, and executing campaigns that consistently deliver results.

Through practical exercises, real-world case studies, and hands-on use of AI tools, participants will gain the confidence to analyse competitors, optimise their social media presence, build strong brand consistency, and design impactful marketing campaigns. By the end of the programme, attendees will walk away with a clear 90-day blueprint, ready to turn insights into measurable sales growth.

  • 1 & 2 October 2025
  • 5 & 6 November 2025
  • 3 & 4 December 2025
  • Business owners & entrepreneurs
  • Marketing managers & executives
  • Brand strategists
  • Digital marketers & social media managers
  • Start-ups & SMEs seeking growth
  • Professionals transitioning into marketing roles

By the end of this program, participants will be able to:

  1. Identify and profile their target market using demographic, psychographic, and behavioural data.
  2. Develop and position a brand to dominate the market.
  3. Implement strategic database management for effective customer engagement.
  4. Analyse competitors using structured frameworks.
  5. Optimise social media presence to suit target audience preferences.
  6. Apply AI tools such as ChatGPT to enhance marketing content and campaigns.
  7. Maintain consistent brand identity across all channels.
  8. Execute proven TikTok marketing strategies for reach and sales growth.
  9. Build and implement a detailed 90-day marketing campaign blueprint.

  • 2 Days (14 Hours Total)
  • Day 1 – Market Insights, Branding & Data Foundations
  • Day 2 – AI Integration, Content Execution & Sales Conversion

Module 1: Understanding Your Target Market

Objective: Learn techniques to identify and analyze target market needs.

Content & Activities:

  • Definition & importance of target market
  • Demographic, psychographic & behavioral analysis
  • Customer persona & empathy mapping
 

 

Module 2: Branding for Market Leadership

Objective: Dominate the market with precise branding strategies.

Content & Activities:

  • Key branding elements
  • Brand positioning & value proposition
  • Creating a strong brand perception
 

 

Module 3: Strategic Database Management

Objective: Manage customer databases systematically for effective marketing.

Content & Activities:

  • Importance of data management in marketing
  • Data segmentation & personalization
  • Marketing automation using databases
 

 

Module 4: Competitor Analysis Framework

Objective: Identify competitors & their strategies for competitive advantage.

Content & Activities:

  • Types of competitors
  • Using SWOT & TAM SAM SOM for competitor analysis
  • Analyzing market strengths & weaknesses
 

 

Module 5: Maximizing Social Media Usage

Objective: Maximize social media use based on your target market.

Content & Activities:

  • Choosing the right platform for your niche
  • Visual & message consistency
  • Engagement techniques & algorithm insights
 

 

Module 6: AI-Powered Marketing Strategies

Objective: Use ChatGPT & AI tools for more precise marketing strategies.

Content & Activities:

  • Introduction to ChatGPT & other AI tools
  • Generating marketing campaign ideas
  • Writing copy & content with AI assistance
 

 

Module 7: Consistency in Branding

Objective: Ensure your brand remains consistent & memorable.

Content & Activities:

  • Visual & verbal identity
  • Brand voice & tone
  • Strategies for maintaining brand consistency
 

 

Module 8: Proven TikTok Marketing Strategies

Objective: Apply TikTok strategies proven to increase reach & sales.

Content & Activities:

  • TikTok algorithm & trending content
  • Storytelling for short-form videos
  • Performance analytics & optimization
 

 

Module 9: Campaign Blueprint Development

Objective: Design a detailed marketing campaign plan ready for execution.

Content & Activities:

  • Key elements in campaign planning
  • CTA, objectives & campaign KPIs
  • Timeline & resource planning

Participants will receive an Richworks Academy Certificate of Completion for No More Guesswork: Master the Marketing Game upon successfully completing the session.

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