Module 1: Branding Fundamentals

Objective: Understand the key components that make a brand recognizable, trusted, and memorable.

Content & Activities:

• What is a brand? (More than just a logo)
• Brand components: name, values, promise, emotion, perception
• Brand as identity & reputation
• Personal vs business branding

Module 2: Know Your Audience

Objective: Craft brand messages based on clearly defined target customers.

Content & Activities:

• Customer persona: age, lifestyle, problems, values
• Empathy map and customer journey
• Brands that speak the customer’s language

Module 3: Power of Brand Storytelling

Objective: Create compelling brand stories that build trust and emotional connections.

Content & Activities:

• Story elements: conflict, character, resolution
• Narratives from founders, customers, or transformations
• Storytelling in visuals, captions, and copywriting

Module 4: Visual & Verbal Identity

Objective: Develop a brand identity that is visually and vocally consistent.

Content & Activities:

• Colors, typography, logo and moodboard
• Tone of voice: friendly, professional, relaxed, luxurious
• Brand communication style

Module 5: Branding in the Digital Age

Objective: Strategically apply branding across digital platforms.

Content & Activities:

• Key platforms: Instagram, TikTok, Facebook, LinkedIn
• Visual consistency on social media
• Branded content: reels, infographics, testimonials

Module 6: From Brand to Sales

Objective: Connect branding efforts with sales outcomes.

Content & Activities:

• Brand as a marketing asset
• Know–Like–Trust funnel
• Use of CTA, testimonials, branded promotions

Module 7: Building Customer Loyalty

Objective: Build a brand that earns trust and long-term customer relationships.

Content & Activities:

• Emotions & values of loyal customers
• Consistency & customer experience (CX)
• Brand community and evangelists