TikTok Mastery: From Content Creation to Sales Conversion
To equip entrepreneurs, marketers, and content creators with the skills, strategies, and tools to create engaging TikTok content, leverage algorithms for reach, and convert viewers into paying customers.
Class types
Class types
Who should attend?
- Entrepreneurs & SME owners
- Marketing & social media managers
- Content creators & influencers
- Sales & brand promotion teams
- Anyone looking to grow a presence and monetise TikTok
Learning Outcomes
By the end of this program, participants will be able to:
- Understand TikTok’s unique platform dynamics and audience behaviour.
- Develop a TikTok content strategy aligned with brand goals.
- Create high-quality videos using TikTok’s in-app tools and external editing apps.
- Optimise content for TikTok’s algorithm to increase reach.
- Implement engagement tactics that grow followers and encourage interaction.
- Convert TikTok audiences into leads and customers.
- Analyse TikTok analytics to refine and improve performance.
Program Duration
- 2 Days (14 Hours Total)
- Day 1 (7 Hours) – TikTok Fundamentals & Content Strategy
- Day 2 (7 Hours) – TikTok Content Production, Engagement & Monetisation
Course Content
Module 1: TikTok Platform & Audience Insights
Objective: Understand the TikTok ecosystem, trends, and audience preferences.
Content & Activities:
- TikTok’s rise and unique algorithm
- User demographics & behaviour patterns
- TikTok vs other social platforms for marketing
Module 2: TikTok Algorithm & Content Discovery
Objective: Learn how TikTok’s algorithm determines reach.
Content & Activities:
- For You Page (FYP) mechanics
- Importance of watch time, engagement rate, and posting frequency
- Hashtags, sounds, and trend-jacking strategies
Module 3: TikTok Content Strategy Development
Objective: Build a content plan aligned with brand goals and audience.
Content & Activities:
- TikTok content types: educational, entertaining, inspirational, promotional
- Storyboarding TikTok videos
- Weekly content calendar creation
Module 4: Branding on TikTok
Objective: Create a consistent brand identity on TikTok.
Content & Activities:
- Profile optimisation (bio, link, highlights)
- Colour palettes, fonts, and tone of voice
- Brand storytelling in short-form videos
Module 5: TikTok Content Creation & Editing Skills
Objective: Produce engaging TikTok videos using in-app tools and external apps.
Content & Activities:
- Shooting techniques for TikTok
- Editing basics: cuts, transitions, captions, effects
- Best practices for lighting, framing, and audio
Module 6: Engagement Tactics & Community Building
Objective: Increase follower interaction and community loyalty.
Content & Activities:
- Replying to comments with videos
- Running challenges & contests
- Collaborations with creators & duets
Module 7: TikTok Ads & Sales Funnels
Objective: Convert TikTok views into leads and sales.
Content & Activities:
- TikTok Ads Manager overview
- Ad formats: In-Feed, TopView, Spark Ads
- Linking TikTok to sales funnels & landing pages
Module 8: TikTok Analytics & Content Optimisation
Objective: Use TikTok analytics to track success and improve strategy.
Content & Activities:
- Key metrics: views, CTR, engagement, conversion
- Analysing which videos perform best
- A/B testing content variations
Module 9: Capstone Project – TikTok Campaign Build
Objective: Apply all skills to create a complete TikTok campaign.
Content & Activities:
- Planning, shooting, editing, and publishing 3 videos for a single campaign
- Campaign presentation and peer feedback
