TikTok Mastery for Content Creators
To equip aspiring and existing content creators with the skills to produce engaging TikTok content, build a loyal following, and monetise their personal brand through collaborations, sponsorships, and digital product sales.
Class types
Class types
Who should attend?
- Aspiring TikTok creators
- Influencers wanting to increase engagement & monetisation
- Social media enthusiasts looking to build a personal brand
- Freelancers exploring content creation as a career
- Small business owners who want to act as their own influencer
Learning Outcomes
By the end of this program, participants will be able to:
- Understand TikTok’s creator ecosystem and audience behaviour.
- Develop a unique personal brand that stands out on TikTok.
- Produce creative, high-quality videos using TikTok’s tools and trends.
- Apply growth strategies to increase reach and engagement organically.
- Monetise content through partnerships, products, and TikTok Creator programs.
- Analyse performance metrics to continuously improve content.
Program Duration
- 2 Days (14 Hours Total)
- Day 1 (7 Hours) – Creator Foundations & Content Strategy
- Day 2 (7 Hours) – Content Production, Growth & Monetisation
Course Content
Module 1: The TikTok Creator Landscape
Objective: Understand the TikTok creator economy and how to position yourself.
Content & Activities:
- TikTok’s rise and role in modern content creation
- Types of creators: entertainers, educators, lifestyle, niche experts
- Understanding the TikTok Creator Fund and monetisation options
Module 2: Building Your Personal Brand
Objective: Craft a recognisable identity that attracts and retains followers.
Content & Activities:
- Defining your niche and target audience
- Choosing your brand style: colours, tone, and visual identity
- Profile optimisation for conversions (bio, profile pic, link)
Module 3: Content Ideation & Storytelling
Objective: Generate endless content ideas that align with your brand and audience interests.
Content & Activities:
- Storytelling frameworks for short-form videos
- Finding trends and adapting them to your niche
- Balancing evergreen and trend-based content
Module 4: TikTok Content Strategy & Posting Schedule
Objective: Develop a content calendar for consistent posting and audience growth.
Content & Activities:
- Content pillars: education, entertainment, inspiration, promotion
- Best posting times & frequency for growth
- Structuring a week of content for engagement
Module 5: Filming & Editing for TikTok
Objective: Create high-quality, engaging videos with professional polish.
Content & Activities:
- Shooting techniques: framing, lighting, background
- In-app editing tools: trimming, transitions, effects, captions
- Using external apps (CapCut, VN) for advanced edits
Module 6: Growth Hacks & Community Engagemen
Objective: Implement strategies to boost followers and maintain interaction.
Content & Activities:
- Leveraging duets, stitches, and live sessions
- Encouraging engagement through calls-to-action
- Managing and responding to comments effectively
Module 7: Monetisation for TikTok Creators
Objective: Learn multiple income streams available to TikTok creators.
Content & Activities:
- TikTok Creator Fund and LIVE gifts
- Sponsored content & brand collaborations
- Selling digital products or services via TikTok
Module 8: TikTok Analytics & Performance Optimisation
Objective: Use data to improve content and grow faster.
Content & Activities:
- Key metrics: watch time, engagement rate, follower growth
- Identifying top-performing content
- Testing and refining future videos based on analytics
Module 9: Capstone Project – Creator Campaign Plan
Objective: Apply all skills to plan and present a content creator campaign.
Content & Activities:
- Concept, script, filming, and editing
- Growth strategy integration
- Monetisation plan inclusion
