TikTok Mastery for SMEs: From Brand Awareness to Sales Conversion
Class types
Class types
About this course
To train SME business owners, marketing teams, and sales professionals on how to create impactful TikTok content, leverage trends, and optimise TikTok for brand visibility, customer engagement, and revenue growth.
Who should attend?
- SME business owners & founders
- Marketing managers & social media teams
- Sales & business development professionals
- Brand managers in SMEs
- Entrepreneurs looking to expand digital presence
Learning Outcomes
By the end of this program, participants will be able to:
- Understand how TikTok can be used for business growth and brand positioning.
- Develop a TikTok marketing strategy aligned with business objectives.
- Create professional and engaging TikTok content tailored to target customers.
- Use TikTok’s algorithm, trends, and ad tools to increase reach.
- Convert TikTok traffic into leads and sales.
- Monitor, analyze, and optimize TikTok campaigns for better ROI.
Program Duration
- 2 Days (14 Hours Total)
- Day 1 (7 Hours) – TikTok for Business Foundations & Strategy
- Day 2 (7 Hours) – Content Creation, Ads & Conversion for SMEs
Course Content
Module 1: The Power of TikTok for SMEs
Objective: Understand TikTok’s potential for SMEs in brand and sales growth.
Content & Activities:
- TikTok’s role in modern marketing
- Case studies of SME success on TikTok
- How SMEs can compete with larger brands using TikTok
Module 2: Understanding TikTok Algorithm & Trends
Objective: Learn how TikTok’s discovery system can boost SME visibility.
Content & Activities:
- How the For You Page (FYP) works
- Role of watch time, engagement, and trending audio
- Trend-jacking for SMEs without losing brand identity
Module 3: TikTok Business Strategy for SMEs
Objective: Develop a TikTok strategy tailored to SME goals and resources.
Content & Activities:
- Setting objectives: brand awareness, lead generation, sales
- Target audience profiling
- Choosing content themes: educational, entertainment, testimonials, behind-the-scenes
Module 4: Branding & Profile Optimisation
Objective: Build a professional TikTok business profile that converts.
Content & Activities:
- Bio optimisation with call-to-action
- Using TikTok business account features
- Consistent visual branding: colours, fonts, tone
Module 5: Content Production for SMEs
Objective: Create engaging content within SME budgets and capabilities.
Content & Activities:
- Shooting with smartphones for professional results
- Editing basics in TikTok & external tools (CapCut, VN)
- Mixing promotional and value-based content
Module 6: Engagement & Community Building for SMEs
Objective: Turn followers into a loyal customer community.
Content & Activities:
- Responding to comments and DMs to boost visibility
- Encouraging user-generated content (UGC)
- Running giveaways & challenges
Module 7: TikTok Ads for SMEs
Objective: Use TikTok Ads to boost SME marketing campaigns.
Content & Activities:
- TikTok Ads Manager overview
- Budget-friendly ad types for SMEs: In-Feed, Spark Ads
- Targeting local audiences effectively
Module 8: Sales Conversion from TikTok
Objective: Move TikTok viewers into the sales funnel.
Content & Activities:
- Linking TikTok to e-commerce stores and landing pages
- Using TikTok Shop for SMEs
- Lead generation through calls-to-action
Module 9: TikTok Analytics & Campaign Optimisation
Objective: Improve ROI by analysing and refining TikTok campaigns.
Content & Activities:
- Understanding key performance metrics
- Identifying top-performing content
- A/B testing for better results
Module 10: Capstone Project – TikTok SME Campaign
Objective: Apply all skills to create and present a complete TikTok business campaign.
Content & Activities:
- Planning and producing 3 campaign videos
- Integrating organic content with ads
- Presenting strategy and expected ROI
Certification
Participants will receive a Richworks Academy Certificate of Completion for TikTok Mastery for SMEs: From Brand Awareness to Sales Conversion upon successfully completing the session.
