Dr Radz Mohd
CMktr (UK)
He currently serves as the Chief Operating Officer (COO) of RichWorks Academy Sdn Bhd, where he leads a team of 27 professionals focused on developing and delivering large-scale public programs, not only for entrepreneurs but also for individuals seeking personal and professional transformation.
Previously, he held the role of Chief Business Officer (CBO) at RichWorks International, where he was responsible for driving company growth through sales strategy, marketing, branding, leadership development, and operations. Since joining RichWorks in 2015 as Sales Manager, he has held several key leadership roles, including Vice President of Sales & Brand Community and Assistant Senior Vice President.
His corporate background also spans over 25 years in sectors such as financial services, real estate development, resorts & leisure, and investment holdings, providing him with a well-rounded perspective to lead comprehensive commercial initiatives across multiple trade channels and product categories.
Beyond his corporate roles, he actively pursues entrepreneurial ventures and currently serves as:
- Founder of Cintafadz Fashion World (Aug 2022 – Present)
- Founder of Restoran Ikan Bakabah (June 2018 – Aug 2022)
- President of Merve Cosmetics (Jan 2016 – May 2018)
- Managing Director of Swiss Shield (2013-2014)
He holds a Doctor of Business Administration (DBA) from Asia e University (AeU), which conferred upon him the title Doctor, and he has also been appointed as an Adjunct Professor at the Innovative International College (IUC). In addition, he is recognized as a Chartered Marketer by the Chartered Institute of Marketing (UK), an internationally respected credential in professional marketing.
He is a certified Train-the-Trainer (TTT) professional and a strong advocate for structured frameworks such as GROW, SWOT, and S.I.A.P.A which he integrates into coaching, content and campaign development. His approach is grounded in clarity, structure, and a commitment to sustainable transformation.
At the heart of his work lies a personal commitment to the values he holds dearly: “To Inspire, To Educate & To Add Value.” He would be honored to further discuss how his leadership, experience, and entrepreneurial mindset can contribute meaningfully to an organization’s success.
Core Expertise
Certifications, Training & Seminars (Related to Work)
- Chartered Marketer ACIM Member, UK (2025)
- Associates CIM Member, UK (2022)
- Certified OKR Practitioner (C-OKRP)™ – Level 2 (2021)
- Certified OKR Practitioner (C-OKRP)™ – Level 1 (2020)
- Certified Train The Trainer (2019)
Education
- Doctorate in Business Administration, AeU (2025)
- Executive MBA in Human Resources, Unimas (2021)
- Diploma in Accountancy (1999)
Achievements
Courses
BUSINESS STRATEGY
Business Model Mastery: Turn Vision into Value
RM2500 RM1997
Be the Mentor Who Inspires the Next Generation
