Business Model Mastery: Turn Vision into Value
To equip entrepreneurs, leaders, and professionals with the frameworks, tools, and strategies to design, refine, and scale business models that turn ideas into sustainable revenue and long-term value.
Class types
Class types
About this course
Business Model Mastery: Turn Vision into Value is a practical 2-day programme designed to help entrepreneurs, business leaders, and professionals transform ideas into sustainable business models. Using the globally recognised Business Model Canvas (BMC), participants will learn how to design, test, and refine models that create value for customers and ensure profitability.
The course combines theory with hands-on exercises, case studies, and pitching practice to equip participants with the skills to map customer segments, craft compelling value propositions, develop revenue streams, and design strategies for long-term scalability. By the end of the programme, participants will not only have a complete business model but also the ability to pitch it effectively to stakeholders, investors, and partners.
Training date
22 & 23 October 2025
26 & 27 November 2025
17 & 18 December 2025
Who should attend?
- Entrepreneurs & start-up founders
- Business development managers
- Corporate strategy teams
- SME owners and managers
- Consultants & advisors working with business growth
Learning Outcomes
By the end of this program, participants will be able to:
- Define the core components of a business model and how they interconnect.
- Map and visualise business ideas using the Business Model Canvas (BMC).
- Identify customer segments and align value propositions effectively.
- Develop profitable revenue streams and optimise cost structures.
- Test and validate business models using lean and agile approaches.
- Refine strategies for scalability and long-term sustainability.
- Present and pitch a business model for stakeholder buy-in.
Program Duration
Course Content
Module 1: Understanding Business Models
Objective: Gain a clear understanding of what a business model is and why it matters.
Content & Activities:
- Definition & importance of business models
- Types of business models (B2B, B2C, subscription, freemium, etc.)
- How business models create value
Module 2: Business Model Canvas (BMC) Framework
Objective: Learn the 9 building blocks of the Business Model Canvas.
Content & Activities:
- Overview of the 9 BMC components
- How to use the BMC for clarity & decision-making
Module 3: Customer Segments & Value Proposition
Objective: Identify target customers and match them with compelling value offers.
Content & Activities:
- Customer segmentation (demographics, psychographics, behaviours)
- Value proposition design tools
Module 4: Revenue Streams & Cost Structures
Objective: Develop profitable revenue streams and align with cost efficiency.
Content & Activities:
- Pricing strategies & monetisation models
- Cost structure optimisation
Module 5: Key Activities, Resources & Partnerships
Objective: Identify what’s needed to deliver your value effectively.
Content & Activities:
- Core business activities
- Key resources (human, financial, intellectual, physical)
- Strategic partnerships for growth
Module 6: Testing & Validating Your Business Model
Objective: Use lean and agile approaches to test and validate ideas.
Content & Activities:
- Minimum Viable Product (MVP) concept
- Validation techniques (surveys, A/B testing, pilot programs)
Module 7: Scaling & Sustaining Your Business Model
Objective: Refine and grow the model for long-term success.
Content & Activities:
- Strategies for scaling without losing quality
- Identifying risks & mitigating them
- Sustainability & innovation cycles
Module 8: Pitching Your Business Model
Objective: Present your business model to stakeholders effectively.
Content & Activities:
- Structuring a compelling pitch
- Visual storytelling with BMC
- Handling investor/stakeholder questions
Certification
Participants will receive an Richworks Academy Certificate of Completion for Business Model Mastery: Turn Vision into Value upon successfully completing the session.
