Brand Boost: Strategic Branding for Long-Term Sales Success
Class types
Class types
About this course
This program is designed to help entrepreneurs and marketing professionals build a strong, emotionally resonant brand that drives consistent sales. Each module offers insights, strategies, and practical training for modern branding.
Who should attend?
- Entrepreneurs and SME owners who want to establish a strong brand identity.
- Marketing and brand managers responsible for positioning and communication.
- Social media managers and content creators working on brand growth.
- Startups looking to differentiate in competitive markets.
- Sales professionals who want to leverage branding for better closing rates.
- Corporate communications teams seeking consistent brand messaging.
Learning Outcomes
By the end of this program, participants will be able to:
- Define and articulate a brand’s core identity, values, and unique positioning.
- Identify and understand target audiences using customer personas and empathy mapping.
- Craft compelling brand stories that create emotional connections with customers.
- Develop consistent visual and verbal identities that reinforce brand recognition.
- Apply branding strategies effectively across both online and offline channels.
- Integrate branding into sales strategies to drive conversions and build customer trust.
- Design post-purchase experiences that foster customer loyalty and advocacy.
Program Duration
- 2 Days (14 Hours Total)
- Day 1 –
- Day 2 –
Course Content
Module 1: Branding Fundamentals
Objective: Understand the key components that make a brand recognizable, trusted, and memorable.
Content & Activities:
- What is a brand? (More than just a logo)
- Brand components: name, values, promise, emotion, perception
- Brand as identity & reputation
- Personal vs business branding
Module 2: Know Your Audience
Objective: Craft brand messages based on clearly defined target customers.
Content & Activities:
- Customer persona: age, lifestyle, problems, values
- Empathy map and customer journey
- Brands that speak the customer’s language
Module 3: Power of Brand Storytelling
Objective: Create compelling brand stories that build trust and emotional connections.
Content & Activities:
- Story elements: conflict, character, resolution
- Narratives from founders, customers, or transformations
- Storytelling in visuals, captions, and copywriting
Module 4: Visual & Verbal Identity
Objective: Develop a brand identity that is visually and vocally consistent.
Content & Activities:
- Colors, typography, logo and moodboard
- Tone of voice: friendly, professional, relaxed, luxurious
- Brand communication style
Module 5: Branding in the Digital Age
Objective: Strategically apply branding across digital platforms.
Content & Activities:
- Key platforms: Instagram, TikTok, Facebook, LinkedIn
- Visual consistency on social media
- Branded content: reels, infographics, testimonials
Module 6: From Brand to Sales
Objective: Connect branding efforts with sales outcomes.
Content & Activities:
- Brand as a marketing asset
- Know–Like–Trust funnel
- Use of CTA, testimonials, branded promotions
Module 7: Building Customer Loyalty
Objective: Build a brand that earns trust and long-term customer relationships.
Content & Activities:
- Emotions & values of loyal customers
- Consistency & customer experience (CX)
- Brand community and evangelists
Certification
Participants will receive a Richworks Academy Certificate of Completion for Brand Boost: Strategic Branding for Long-Term Sales Success upon successfully completing the session.
