Content Strategy for Engagement & Scale
Class types
Class types
Who should attend?
- Business owners & entrepreneurs
- Marketing managers & executives
- Brand strategists
- Digital marketers & social media managers
- Start-ups & SMEs seeking growth
- Professionals transitioning into marketing roles
Learning Outcomes
By the end of this program, participants will be able to:
- Identify and profile their target market using demographic, psychographic, and behavioural data.
- Develop and position a brand to dominate the market.
- Implement strategic database management for effective customer engagement.
- Analyse competitors using structured frameworks.
- Optimise social media presence to suit target audience preferences.
- Apply AI tools such as ChatGPT to enhance marketing content and campaigns.
- Maintain consistent brand identity across all channels.
- Execute proven TikTok marketing strategies for reach and sales growth.
- Build and implement a detailed 90-day marketing campaign blueprint.
Program Duration
- 2 Days (14 Hours Total)
- Day 1 – Market Insights, Branding & Data Foundations
- Day 2 – AI Integration, Content Execution & Sales Conversion
Course Content
Module 1: Understanding Your Target Market
Objective: Learn techniques to identify and analyze target market needs.
Content & Activities:
- Definition & importance of target market
- Demographic, psychographic & behavioral analysis
- Customer persona & empathy mapping
Module 2: Branding for Market Leadership
Objective: Dominate the market with precise branding strategies.
Content & Activities:
- Key branding elements
- Brand positioning & value proposition
- Creating a strong brand perception
Module 3: Strategic Database Management
Objective: Manage customer databases systematically for effective marketing.
Content & Activities:
- Importance of data management in marketing
- Data segmentation & personalization
- Marketing automation using databases
Module 4: Competitor Analysis Framework
Objective: Identify competitors & their strategies for competitive advantage.
Content & Activities:
- Types of competitors
- Using SWOT & TAM SAM SOM for competitor analysis
- Analyzing market strengths & weaknesses
Module 5: Maximizing Social Media Usage
Objective: Maximize social media use based on your target market.
Content & Activities:
- Choosing the right platform for your niche
- Visual & message consistency
- Engagement techniques & algorithm insights
Module 6: AI-Powered Marketing Strategies
Objective: Use ChatGPT & AI tools for more precise marketing strategies.
Content & Activities:
- Introduction to ChatGPT & other AI tools
- Generating marketing campaign ideas
- Writing copy & content with AI assistance
Module 7: Consistency in Branding
Objective: Ensure your brand remains consistent & memorable.
Content & Activities:
- Visual & verbal identity
- Brand voice & tone
- Strategies for maintaining brand consistency
Module 8: Proven TikTok Marketing Strategies
Objective: Apply TikTok strategies proven to increase reach & sales.
Content & Activities:
- TikTok algorithm & trending content
- Storytelling for short-form videos
- Performance analytics & optimization
Module 9: Campaign Blueprint Development
Objective: Design a detailed marketing campaign plan ready for execution.
Content & Activities:
- Key elements in campaign planning
- CTA, objectives & campaign KPIs
- Timeline & resource planning
