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SEO Essentials for Digital Marketing Teams

This course equips digital marketing teams with the core SEO skills needed to boost organic reach and integrate SEO seamlessly into wider marketing campaigns.
Class types
Face-to-Face (F2F)
Remote Online Training (ROT)
Blended Learning

RM2500 RM997

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By
Hafizi Ali
Level
Intermediate
Duration
2 Days
Class types
Face-to-Face (F2F)
Remote Online Training (ROT)
Blended Learning
This course equips digital marketing teams with the core SEO skills needed to boost organic reach and integrate SEO seamlessly into wider marketing campaigns.

18 & 19 October 2025
15 & 16 November 2025

This course is ideal for professionals who are responsible for driving online visibility, managing digital campaigns, and optimizing website performance, including:

  • Digital marketing executives and managers
  • Content creators and copywriters
  • Social media and community managers
  • Brand managers and communication specialists
  • Web developers and designers with a focus on SEO
  • Entrepreneurs and SME owners managing their own marketing
  • Marketing consultants and freelancers looking to upskill in SEO

By the end of this course, participants will:

  • Apply SEO strategies effectively in marketing campaigns
  • Write and optimize SEO-friendly content for multiple formats
  • Implement SEO best practices for multimedia content
  • Track and report SEO performance in line with marketing KPIs

Duration: 2 Days (14 hours)

Day 1 – Integrating SEO into Marketing Workflows

Module 1 – SEO in the Digital Marketing Ecosystem

Module 2 – Keyword Mapping for Campaigns

Module 3 – SEO Content Writing & On-Page Optimization

Module 4 – Image & Video SEO

Day 2 – Driving and Measuring SEO Success

Module 5 – Technical SEO for Marketers

Module 6 – Off-Page SEO

Module 7 – SEO Reporting for Marketing Teams

Module 8 – Integrating SEO into Multi-Channel Campaigns

Participants will receive a Richworks Academy Certificate of Completion for SEO Essentials for Digital Marketing Teams upon successfully completing the session.

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