SEO Fundamentals for SMEs
Class types
Class types
About this course
Beginner-friendly training designed for SMEs and startups to build a strong SEO foundation without needing big budgets. Learn to use free tools, target quick-win keywords, and optimize for local search visibility.
Who should attend?
- SME owners and startup founders
- Small marketing teams
- Freelancers working with small businesses
Learning Outcomes
By the end of this program, participants will be able to:
- Understand SEO basics and benefits for SMEs
- Find and target long-tail and local keywords
- Apply cost-effective SEO tactics to core business pages
- Boost local search rankings
- Track progress using free analytics tools
- Build and implement a detailed 90-day marketing campaign blueprint.
Program Duration
- 1 Days (8 Hours Total)
- Day 1 –
Course Content
Module 1: Introduction to SEO & How Search Engines Work
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Module 2: Keyword Research for Low-Competition
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Module 3: Basic On-Page SEO for Key Pages
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Module 4: Creating Optimized Content on a Budget
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Module 5: Building Simple Backlinks from Local and Niche Sources
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Module 6: Free SEO Tools Every SME Can Use
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Module 7: Creating a Simple 90-Day SEO Plan
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