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Social Media Power: From Scroll to Sale

To equip participants with the skills to design, execute, and optimise social media strategies that drive audience engagement, brand trust, and measurable sales.
Class types
Face-to-Face (F2F)
Remote Online Training (ROT)
Blended Learning

RM2500 RM1997

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By
Dr Radz Mohd
Level
Intermediate
Duration
2 Days
Class types
Face-to-Face (F2F)
Remote Online Training (ROT)
Blended Learning

Social Media Power: From Scroll to Sale is a practical, results-driven programme designed to help business owners, entrepreneurs, and professionals harness the full potential of social media to drive engagement, generate leads, and boost sales.

Over two intensive days, participants will explore the latest trends and tools shaping the digital landscape in 2025, from creating attention-grabbing content to building strong brand personas, designing sales funnels, and applying automation for consistent growth. The course combines proven frameworks with hands-on exercises, giving participants the skills and confidence to transform social interactions into measurable business results.

  • Business owners & entrepreneurs
  • Marketing executives & social media managers
  • Sales professionals using digital channels
  • Start-ups and SMEs aiming for growth via social media

1 & 2 October 2025
12 & 13 November 2025
8 & 9 December 2025

By the end of this program, participants will be able to:

  1. Identify the social media platforms that best suit their target audience and business goals.
  2. Develop content strategies that capture attention and prompt action.
  3. Apply techniques to convert engagement into qualified leads and sales.
  4. Track and measure ROI from social media campaigns.
  5. Implement automation and retargeting for continuous sales growth.

  • 2 Days (14 Hours) – Can be delivered
  • Day 1 – Attraction & Engagement
  • Day 2 – Conversion & Sales

Module 1: The Social Media Landscape 2025

Objective: Understand the current digital landscape to identify where your target audience spends time.

Content:

  • Overview of major platforms (TikTok, Instagram, Facebook, LinkedIn, YouTube)
  • Demographic breakdowns & behaviour trends
  • Algorithm basics & organic reach potential


Module 2: Content that Stops the Scroll

Objective: Learn to create eye-catching content that grabs attention in seconds.

Content:

  • Crafting hooks, visuals, and captions
  • Storytelling for emotional connection
  • Balancing education, entertainment, and promotion


Module 3: Building a Brand Persona Online

Objective: Develop a clear brand personality that resonates with your audience.

Content:

  • Tone of voice & brand values
  • Visual consistency across platforms
  • Aligning content with audience needs


Module 4: From Engagement to Lead

Objective: Turn social interactions into qualified sales leads.

Content:

  • Lead magnets & irresistible offers
  • Call-to-action techniques that drive clicks
  • Landing page essentials


Module 5: Sales Funnels for Social Media

Objective: Map out a step-by-step journey from first contact to purchase.

Content:

  • Awareness → Consideration → Purchase model
  • Using chatbots, DMs, and ads for conversions
  • Nurturing leads with remarketing


Module 6: Measuring What Matters

Objective: Track and analyze performance to improve ROI.

Content:

  • Key metrics (CTR, CPA, ROAS)
  • Setting KPIs and tracking methods
  • Using analytics dashboards


Module 7: Automation & Retargeting

Objective: Maintain visibility and encourage repeat purchases through automation.

Content:

  • Facebook Pixel, TikTok Pixel & retargeting ads
  • Email & chatbot automation sequences
  • Retargeting strategies for abandoned carts


Assessment Methods
  • Group presentations
  • Practical exercises & peer review
  • Final assignment: Create a mini campaign plan

Participants will receive an Richworks Academy Certificate of Completion for Social Media Power: From Scroll to Sale upon successfully completing the session.

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