Effective Video Script Writing for Corporate Storytelling
Class types
Class types
About this course
In today’s digital-first world, compelling video content is critical for corporate branding, stakeholder engagement, and marketing success. This hands-on workshop equips participants with the skills to craft persuasive, structured, and emotionally resonant video scripts that align with business objectives. Through case studies, writing exercises, and peer feedback, attendees will learn to transform corporate messages into engaging narratives optimized for different platforms.
Who should attend?
- Corporate communicators
- Marketing & PR professionals
- Content creators & copywriters
- Brand managers
- Business leaders overseeing storytelling initiatives
Learning Outcomes
By the end of this program, participants will be able to:
- Structure compelling corporate stories using the three-act framework.
- Tailor scripts to target audiences by analyzing demographics, pain points, and motivations.
- Write concise, engaging dialogue while avoiding jargon and corporate clichés.
- Adapt scripts for diverse formats (e.g., explainer videos, social ads, documentaries).
- Incorporate emotional triggers and persuasive techniques to drive action.
- Collaborate with production teams to align scripts with practical constraints (budget, timing, visuals).
- Revise scripts effectively through peer feedback and stakeholder input.
Program Duration
- 2 Days (14 Hours Total)
- Day 1 –
- Day 2 –
Course Content
Module 1: Introduction to Corporate Storytelling
Objective: Understand the power of storytelling in corporate communication.
Content & Activities:
- Why storytelling matters in business
- Elements of a compelling corporate story
- Case studies of successful corporate storytelling videos
Module 2: Understanding Your Audience & Message
Objective: Define target audience and core message.
Content & Activities:
- Audience profiling (demographics, psychographics, pain points)
- Crafting a clear key message
- Aligning storytelling with brand values
Module 3: Scriptwriting Basics & Structure
Objective: Learn the fundamentals of scriptwriting.
Content & Activities:
- Three-act structure (Setup, Conflict, Resolution)
- Storyboarding vs. scriptwriting
- Visual vs. verbal storytelling
Module 4: Writing Engaging Dialogue & Narration
Objective: Master the art of writing natural yet impactful dialogue.
Content & Activities:
- Conversational vs. formal tone
- Avoiding jargon and corporate-speak
- Techniques for persuasive narration
Module 5: Emotional Appeal & Persuasion Techniques
Objective: Learn how to evoke emotions and persuade through storytelling.
Content & Activities:
- The role of emotions in decision-making
- Using metaphors, analogies, and anecdotes
- Call-to-action strategies
Module 6: Adapting Scripts for Different Video Formats
Objective:Understand how scriptwriting varies across video types.
Content & Activities:
- Explainer videos vs. brand documentaries vs. social media ads
- Optimizing scripts for short-form vs. long-form content
- Platform-specific considerations (YouTube, LinkedIn, Instagram)
Module 7: Collaboration with Production Teams
Objective: Learn how to align scripts with production realities.
Content & Activities:
- Working with directors, videographers, and editors
- Technical considerations (shot lists, timing, voice-over)
- Budget and resource constraints in scriptwriting
Module 8: Final Script Workshop & Feedback
Objective: Apply learning by refining a full script.
Content & Activities:
- Peer review and constructive feedback
- Common scriptwriting mistakes & how to avoid them
- Presenting scripts to stakeholders
Certification
Participants will receive a Richworks Academy Certificate of Completion for Effective Video Script Writing for Corporate Storytelling upon successfully completing the session.
