Content Marketing Strategy for Company Blogs
Develop a blog that drives brand authority, supports SEO goals, and attracts a loyal audience. This course covers content planning, creation, promotion, and performance tracking.
Class types
Class types
Training date
4 & 5 October 2025
1 & 2 November 2025
6 & 7 December 2025
Who should attend?
- Content writers and editors
- Marketing teams
- Entrepreneurs managing business blogs
Learning Outcomes
By the end of this program, participants will be able to:
- Plan blog content aligned with business objectives
- Create SEO-friendly, engaging posts
- Promote and track content for maximum reach
Program Duration
- 1 Days (8 Hours Total)
- Day 1 –
Course Content
Module 1: Role of Blogs in Marketing & SEO
Objective:
Content & Activities:
Module 2: Audience Research & Content Planning
Objective:
Content & Activities:
Module 3: Integrating Keywords Naturally in Blog Posts
Objective:
Content & Activities:
Module 4: Writing Engaging Content
Objective:
Content & Activities:
Module 5: Using Visuals, Infographics, & Videos in Blogs
Objective:
Content & Activities:
Module 6: Blog Promotion Across Channels
Objective:
Content & Activities:
Module 7: Measuring Content Performance
Objective:
Content & Activities:
Module 8: Creating & Managing a Blog Editorial Calendar
Objective:
Content & Activities:
