Fezza Mustafa
Fezza is an accomplished marketing strategist with over 12 years of experience at RichWorks, where she has honed her expertise in developing high-impact strategies, campaigns, and growth initiatives. She specializes in marketing strategies, marketing growth, digital marketing, e-commerce, and project management, helping brands and entrepreneurs transform ideas into measurable business results.
Fezza Mustafa
Fezza is an accomplished marketing strategist with over 12 years of experience at RichWorks, where she has honed her expertise in developing high-impact strategies, campaigns, and growth initiatives. She specializes in marketing strategies, marketing growth, digital marketing, e-commerce, and project management, helping brands and entrepreneurs transform ideas into measurable business results.
Core Expertise
- Project Management – Leading cross-functional teams to deliver campaigns on time and within budget.
- Marketing Strategy Development – Crafting data-driven, targeted strategies to penetrate and grow markets.
- Campaign Planning & Execution – End-to-end management of campaigns across social, digital, and omnichannel platforms.
- Digital Marketing – Driving measurable ROI through social media, paid advertising, email marketing, and content strategies.
- E-commerce Optimization – Enhancing online store performance, conversion funnels, and product launches.
- Content Development & Distribution –
Certifications, Training & Seminars (Related to Work)
- Chartered Assocites Project Management, CAPM® Exam Preparatory Training (2025)
- TikTok Live Scale Up Roadmap 007 (2024)
- Google Sheets (2024)
- Social Media Marketing Masterclass (2024)
- Google Analytics GA4 (2024)
Education
- Bachelor in Graphic Design, MSU (2014)
- Diploma of Communication in Information Technology, CICT (2009)
Achievements
- Led marketing campaigns that achieved significant ROI and market reach expansion for various programs and product launches.
- Successfully managed e-commerce marketing funnels that boosted conversion rates and increased customer loyalty.
- Coordinated high-performing marketing teams and cross-functional projects to deliver on time and above target.
- Designed and delivered training programs that enhanced SME and corporate marketing capabilities in both digital and traditional channels.
Courses
Content Creation
Canva Mastery: From Basics to Pro-Level Design
RM2500 RM1997
Content Creation
Canva Masterclass: Pro Design Secrets for Stunning Visuals
RM2500 RM1997
Social Media Marketing
TikTok Mastery: From Content Creation to Sales Conversion
RM2500 RM1997
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